Live By the Lye, Die By the Lye: Major Hair Companies Eclipsed By Black-Owned Natural Hair Care Lines

This year popular cosmetics and hair care line Carol’s Daughter launched the site Transitioning Movement. Meant to help guide women giving up chemical relaxers into the oft-confusing and conflicting world that is “going natural,” the multi-million dollar corporation seeks to both inform — and expand their base.

Can you blame them? There’s money in those curls. But for once, it seems women and minority-owned product lines got to the market first.

Carol’s DaughterMiss Jessie’sKaren’s Body BeautifulQhemet Biologics. Oyin Handmade.Kinky-Curly. All leaders in providing products to those moving from chemical processes to natural. All still independently-owned. All started by women of color – like African American Karen Tappin of her namesake company and biracial black and Japanese sisters Miko and Titi Branch of Miss Jessie’s.

But that’s not how it typically goes down. While several natural hair care alternatives run by women of color dominated the conversation, L’Oreal and other major retailers saw their overall sales in the black hair care market fall in 2009. READ MORE:http://www.clutchmagonline.com/2012/05/live-by-the-lye-die-by-the-lye-major-hair-companies-eclipsed-by-black-owned-natural-hair-care-lines/Image

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