Interview: 50 Cent Talks Working With Eminem, the Threat of Falling Off, and How Social Media Changed Hip-Hop

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50 Cent‘s fifth studio album, Street King Immortal, will be released early next year. It’s his first record in nearly four years, since 2009’s Before I Self Destruct, his lowest-selling project to date. Despite this, 50 Cent remains a hip-hop superstar, and he’s stayed in the news, publicly feuding with boxer Floyd Mayweather Jr. and rapper French Montana. He’s also collaborated with rising Chicago artist Chief Keef, who infamously skipped out on the video shoot for single “Hate Being Sober,” abandoning 50 and Wiz Khalifa on a video set in the desert.  We spoke with 50 about his next album’s delays, the major success of his new single with Adam Levine and Eminem, and how much hip-hop has changed since his he hit the scene with his breakout work in the late ’90s and early 2000s.

Interview by David Drake (@somanyshrimp)

What are you trying to accomplish with “My Life,” your new single with Eminem and Adam Levine?
50 Cent:
I recorded that record almost two years ago. That was with me and Adam [Levine]. We worked together and I got him to record the vocals for the chorus. My portion of the song was written and then I flew to Detroit and got Eminem to do his portion. He had a few ideas for songs for this album for me. He had started writing portions of those other records because they had choruses built on it. It felt like those hit records that Em was making at the time. It had those real pretty choruses on them. I was predicting what people [would say] based on the time period. Because it’s been three years since I released my last record, that they would say, “You fell off. You never had anything marketed or promoted for three years.” And them not understanding [that it’s] because it’s my final contract requirement. Contractually, if you go through an audit process and if you find things where you haven’t been paid, it’s a process for legal to actually write the check. You can’t deliver the record in between that time period. You got to wait until it’s completely dealt with. Now that it’s done, I can launch. CONTINUE READING

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