AFRICA BY THE AFRICANS: Young Tastemakers Aim to Challenge Stereotypes

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The stereotypes about Africa/Africans are too many to list here. They’re mostly negative, myopic depictions that focus on war, famine, abject poverty, disease, and corruption. In other oversimplifications, Africans are written up as model immigrants, overachieving geniuses, or displaced chiefs moonlighting as gas station attendants. Outside of these caricatures, many Africans are going to work and school, voting in their local elections, and spending way too much time on Facebook. And they’re over the ignorance that has collectively miscast them. In response, a swelling movement of young Africans are launching concerted efforts to wrest the image of Africa from entities and interests that don’t promote a balanced understanding of the continent.

Among this group is South African professor Sean Jacobs who founded the incisive Africa is a Country, billing it as “the media blog that’s not about famine, Bono, or Barack Obama.” Ghanaians Sandra Appiah and Isaac O. Babu-Boateng launched Face 2 Face Africa Magazine to combat portrayals of Africa as pathological and troubled.

Likewise, Nigerian-American Enyinne Owunwanne started ecommerce boutique Heritage 1960 to promote what she says is “the best of the best, when it comes to African fashion, lifestyle and culture”. Fellow Nigerian-American Ngozi Odita initiated AFRIKA21 to broaden the conversation around what 21st century Africa really looks like, apart from the stereotypes. CONTINUE READING..

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