Category: lakers

The King Has Landed: Making Sense of LeBron James in Purple and Gold

Magic Johnson has delivered on his promise: The Lakers have their superstar. And not just any superstar—possibly the greatest of all time. But there is more that needs to be done to create the dynasty L.A. fans have been waiting for.

It’s been in the works for more than a year. Around the start of the 2017 NBA playoffs, executives and agents across the NBA began to increasingly discuss the possibility of LeBron James taking his talents to the Lakers after hitting free agency in 2018. One year later, it manifested into reality. LeBron James agreed to a four-year, $154 million contract with the Lakers, Klutch Sports announced in a press release on Sunday night.

The announcement was low-key compared to James’s past two decisions, but his plans are now bigger than ever. Los Angeles is home: LeBron owns two mansions in Brentwood and has invested in numerous businesses across the city, and it’s where Klutch Sports, the sports-management agency that represents James, conducts some of its business and where Uninterrupted, James’s sports media and entertainment company, is primarily based. Multiple sources across the industry have confirmed that James’s son, Bronny, has committed to play basketball at private-school powerhouse Sierra Canyon, which was first mentioned by Gary Payton in an interview with Black Sports Online. With his family settled and a long-term contract with his new team, James can begin his transition to his postcareer life. Movie star. Businessman. Team owner. In Los Angeles, LeBron will continue building his empire in his spare time, when he isn’t competing for championships.