Race on the Runway: a report card
Swagga Digital Magazine is a quarterly publication illuminating people of color, from different backgrounds in four (4) areas, including fashion, lifestyle, culture and music. We feel there is a need for our publication for people of color that focuses through photographic illustration on the other aspects of their lives. In addition, we try to promote books and reading, healthy eating, style, and community organizations making a difference in their respective niches, fashion, lifestyle, art and culture and media in written word designated to each subject matter. We also spotlight “On Our Radar” which is short stories inclusive of people, places and things that we feel people should be more knowledgeable of whom they are and why they are of importance.
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Hosted by Santa Clara-based Retailer Bossini and Produced by Mélange Guests traveled from as far as New York, Miami, Los Angeles, and more to attend the Bossini Fashion Show at the Regency Center in San Francisco on March 31, 2012. This historic fashion event was a sold out show with 400+ guests including prominent CEOs, celebrities, leaders in the fashion community, and Silicon Valley’s elite. The Bossini Fashion Show featured some of the world’s most elite designers, including Versace Collection, Mugler, and other top designers that are retailed at Bossini’s luxury boutique in Valley Fair. The Bossini Fashion Show was produced by Mélange Productions, a fashion entertainment company based in the Bay Area, and partners for the event included Phyto, Sephora, Donald J Pliner, and more. All profits from ticket sales for the event benefit Breast Cancer Action (BCA.org). Bossini and Mélange are proud to be supporting this charity that empowers healthy lifestyle choices and consumer awareness about breast cancer. Bossini has maintained a seventeen-year relationship with Versace, and this fashion show marks the store’s premiere launch of the Versace Collection women’s wear. Bossini is a Santa Clara-based luxury retailer at Valley Fair mall and offers high-end clothing for men and ladies; the store is the largest authorized Versace dealer in Northern California. The Bossini Principals, Mr. Anjum Sandhu and Mr. Fazel Mojadidi, say, “We are very excited to be hosting this exclusive event. Versace and Mugler are some of the fashion world’s premier designers. Hopefully, this will be the first of many more shows to follow.” In addition to the milestone evening fashion show at the Regency Center, Bossini hosted top executives from Versace at Valley Fair mall to promote Versace by hosting a vignette style fashion show from 12 PM – 3PM on March 31, 2012. This vignette style fashion show was open to the public with a live photo shoot set up along with a performance by DJ River and Ella Cooley from the award winning band, The Sea People. Bernice Johnson from Mélange Productions hosted the event, as Bernice is the official model choreographer for both the vignette and evening fashion show. Mélange has played the lead producing agent in both of these fashion events, and the Board of Advisors of Mélange includes Oscar-winning movie producer, Bill Guttentag, and Jean Paul Gaultier’s Creative Director, Guila Kessous. Mélange was founded in January of 2011 with the mission of celebrating diversity in the fashion world, and since then, the company has worked with top brands, including Sephora, Nicole Miller, SKYY Vodka, and more. With the leadership of Mélange team members Patrisha Bailey and Serena Malkani, Mélange secured sponsorships with Sephora, Donald J Pliner, Phyto, MODE Lifestyle Magazine, Byrdsong Productions, Sukhi’s Organic Indian Foods, Black Tie Desserts, and more to produce the Bossini Fashion Show. Other sponsors for Bossini Fashion Show include: Edmond’s Plaza Florist, MEGA Events, Arts Thread, KIND Healthy Snacks, Hairlights Salons, Salon Blu, Teezers Salon, Evolvh Salon, Charleston Pierce Presents, Classic Party Rentals, Kathryn Kennedy Vineyards, Big Basin Vineyards, JoJo Electro, and more. The Bossini Fashion Show was an evening of glamour, fashion, and live entertainment. Guests and designers from around the nation celebrated with excitement about this chic and edgy event. Mélange and Bossini are excited about the success of the first ever Bossini Fashion Show, and the two partners look forward to collaboration for future fashion shows in the Bay Area. Be sure to visit Bossini’s flagship store located in the Valley Fair Mall or visit their website at http://www.bossiniusa.com to shop the latest designer collections.