Category: Television Commercials

‘Not Too Dark’ Actors Preferred ACURA IS UNDER FIRE FOR THEIR SUPER BOWL CASTING REQUIREMENT

When Acura was putting together its casting call for actors to star in their 2012 Super Bowl commercial alongside Jerry Seinfeld, they had some interesting requirements —specifically, a not “too dark” rule. Dug up by TMZ, the ‘brown paper bag’ casting sheet also wanted the man to look, “nice looking and friendly.”

Immediately, the Japan-based company apologized saying, “We made our selection based on the fact that he [the Black actor cast] was the most talented actor. We are taking appropriate measures to ensure that such a language is not used again in association with any work performed on behalf of our brand.” In a nutshell: someone’s getting the boot. The casting company hired by Acura declined to comment.

Read it at New York Daily News.