Tag: Colin Kapernick

Nike Nearly Dropped Colin Kaepernick Before Embracing Him

Screen Shot 2018-09-27 at 4.14.01 AM

Nearly a month after Colin Kaepernick was revealed as the face of Nike’s groundbreaking new advertising campaign, the unveiling videohas garnered more than 80 million views on Twitter, Instagram and YouTube.

The ads have sent Kaepernick into a new realm of celebrity, quickly becoming among the most talked-about and successful campaigns in recent years. And they have allowed Nike, which has a history of provocative marketing campaigns, to capitalize on the so-called Resistance movement in a way it only recently realized it could.

They are also yet another vehicle for Kaepernick to raise his own profile as a sort of civil rights entrepreneur unlike anyone before has, certainly in sports. He has signed deals to write a book — which is set to be published next year and will be accompanied by a speaking tour — and to develop a comedy series.

But it almost didn’t happen. In the summer of 2017, a debate raged in Nike’s headquarters in Beaverton, Ore., over whether to cut loose the controversial, unemployed quarterback — and the company very nearly did, according to two individuals with knowledge of the discussions who requested anonymity because of nondisclosure agreements each has with Nike.

When the company did decide to embrace the former San Francisco 49ers quarterback, it risked angering the National Football League, a Nike partner since 2012, but the company ultimately decided it was a risk worth taking, given the credibility the company would gain with the young, urban market it has long targeted.

Kaepernick ignited a national discourse in 2016 when he began kneeling during the playing of the national anthem before games to protest racism, social inequality and police brutality. He left the 49ers after the 2016 season and became a free agent, but executives throughout the N.F.L. considered him radioactive because of his on-field protests, which drew vocal criticism from President Trump, and no team signed him.

That left Nike’s sports marketing group flummoxed. There seemed to be little they could do with a lightning-rod professional football player who was not playing football.

Before the company severed ties with Kaepernick, though, its top communications executive persuaded his colleagues to reverse course because of the potential for negative publicity. Kaepernick would remain on Nike’s roster of sponsored athletes — though he was largely ignored for nearly a year.

Through interviews with current and former Nike employees, individuals close to Kaepernick, analysts and others involved with the ad campaign, a picture emerged of Nike’s about-face in which the company concluded that getting behind Kaepernick’s crusade, at the urging of its longtime advertising firm, made good business sense despite the risk of angering the N.F.L.

When the company did decide to embrace the former San Francisco 49ers quarterback, it risked angering the National Football League, a Nike partner since 2012, but the company ultimately decided it was a risk worth taking, given the credibility the company would gain with the young, urban market it has long targeted.

Kaepernick ignited a national discourse in 2016 when he began kneeling during the playing of the national anthem before games to protest racism, social inequality and police brutality. He left the 49ers after the 2016 season and became a free agent, but executives throughout the N.F.L. considered him radioactive because of his on-field protests, which drew vocal criticism from President Trump, and no team signed him.

That left Nike’s sports marketing group flummoxed. There seemed to be little they could do with a lightning-rod professional football player who was not playing football.

Before the company severed ties with Kaepernick, though, its top communications executive persuaded his colleagues to reverse course because of the potential for negative publicity. Kaepernick would remain on Nike’s roster of sponsored athletes — though he was largely ignored for nearly a year.

Through interviews with current and former Nike employees, individuals close to Kaepernick, analysts and others involved with the ad campaign, a picture emerged of Nike’s about-face in which the company concluded that getting behind Kaepernick’s crusade, at the urging of its longtime advertising firm, made good business sense despite the risk of angering the N.F.L.
READ MORE:https://www.nytimes.com/2018/09/26/sports/nike-colin-kaepernick.html

Companies and brands often attempt to avoid taking strong public positions out of fear of alienating customers, but Nike is running straight into the political fray.

Screen Shot 2018-09-04 at 5.07.43 AM

Four days before a new NFL season gets underway, Nike is throwing its weight behind one of the most polarizing figures in football, and America: former San Francisco 49ers quarterback Colin Kaepernick.

Kaepernick will be one of the faces of Nike’s 30th anniversary commemoration of its iconic “Just Do It” slogan. The campaign will also feature athletes such as Serena Williams, NFL wide receiver Odell Beckham Jr., and Shaquem Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.

Kaepernick tweeted out a photo from the campaign on Monday. Over a black-and-white picture of his face, a caption reads, “Believe in something. Even if it means sacrificing everything.”

In backing Kaepernick, whom the company has sponsored since 2011, Nike is making a high-stakes gamble that its customers support his protest, or at least that enough of them do. The company is also betting its brand can withstand criticism from conservative corners, including the White House.

Kaepernick has not played in the NFL since the 2016 season. That year, he began kneeling during the national anthem to raise awareness about police brutality against African-Americans and other racial injustices. Dozens of other players also began joining Kaepernick, and he has grown into a symbol of dividing lines over race in America.

In 2017, he filed a grievance against the NFL, alleging the league conspired to keep him out because of his protests. An arbiter last week denied the NFL’s request to throw out the grievance, allowing the case to proceed to a trial.

The protests have divided the league, often pitting a conservative white owner base against the NFL’s mostly African-American players.

The owners voted in May to approve rules that would have required players to stand on the sideline during the anthem or or remain in the locker room. Teams would be fined if players did not stand during the anthem, and the rules allowed individual teams to set their own policies.

Those rules are on hold while the league and the players’ association negotiate.

Nike’s public support of Kaepernick also risks drawing the anger of President Donald Trump.

Trump and his allies have repeatedly seized on the issue. At a rally in Alabama last year, Trump said team owners should “get that son of a bitch off the field” if a player knelt in protest of injustice during the anthem. Vice President Mike Pence walked out of an Indianapolis Colts game after some players knelt.

“This is a very winning, strong issue for me,” Trump told Dallas Cowboys owner Jerry Jones last year, according to a sworn deposition Jones gave in connection with Kaepernick’s lawsuit.

Nike declined to comment on whether it expected Trump to criticize the company or how it would respond if he did.

The company also drew fire from Fox Sports Radio host Clay Travis, who called the Kaepernick campaign “pathetic,” and former Arkansas Gov. Mike Huckabee, who tweeted, “I guess @Nike will now focus on making knee pads for NFL.”

But many users voiced support for the brand’s decision and mocked people who claimed to be destroying their Nike products in protest, suggesting they should donate them to charity instead.

Williams said she was “especially proud to be a part of the Nike family today.”

Outspoken sports journalist Jemele Hill argued that people shouldn’t be surprised by Nike’s decision based on its history.

“Nike became Nike because it was built on the idea of rebellion,” she wrote. “This is the same company that dealt w/ the NBA banning Air Jordans. They made [Michael] Jordan the face of the company at a time when black men were considered to be a huge risk as pitch men. They aren’t new to this.”

NFL players kneel, raise fists or sit out National Anthem

(CNN)Several NFL players took a knee, raised fists or did not take to the field while the National Anthem was played Thursday night before preseason games.

The actions came weeks after the league shelved its new policy regarding conduct surrounding the anthem until it reaches an agreement with the NFL Players Association.
The Miami Herald reported that Dolphins wide receiver Kenny Stills, along with wide receiver Albert Wilson, knelt during the anthem before a home game against Tampa Bay.

WTVJ Miami reported that Dolphins defensive end Robert Quinn raised his fist during the song.
Screen Shot 2018-08-09 at 9.52.44 PM
The Philadelphia Daily News reported that Eagles defensive end Michael Bennett walked out of the tunnel during the playing of the anthem and headed to the team bench. The Daily News said Eagles captain Malcolm Jenkins and cornerback De’Vante Bausby raised their fists.
Several Jacksonville Jaguars players were not on the field for the playing of the anthem before their preseason game against the New Orleans Saints, according to The Florida Times Union. The players included Jalen Ramsey, Telvin Smith, Leonard Fournette and T.J. Yeldon.
During the NFL Network’s television coverage of the Cleveland Browns and New York Giants game, 10 Giants were seen kneeling in unison in an end zone before the National Anthem was played.
A dozen games were played Thursday night. It was not immediately clear how many saw signs of protest.
The anthem controversy has been rumbling since 2016, when then-San Francisco 49ers quarterback Colin Kaepernick knelt during the anthem to draw attention to racial injustice.
Kaepernick tweeted Thursday night, lauding the action of two players who protested.
The debate ratcheted up a notch in 2017 when US President Donald Trump said kneeling players showed “total disrespect for our great country.”
After withstanding two seasons of backlash against players kneeling, raising fists and displaying other means of protest during the anthem, the NFL said it would fine teams with protesting players directly, who in turn would have it in their discretion to enforce pregame anthem observations in their own ways.
After confusion, the NFL decided to take its new policy back to the drawing board and consult with the players association.
“The NFL and NFLPA, through recent discussions, have been working on a resolution to the anthem issue,” read the joint statement. “In order to allow this constructive dialogue to continue, we have come to a standstill agreement on the NFLPA’s grievance and on the NFL’s anthem policy.”

Colin Kaepernick strips down

cover_288x380This is an extended interview from the 2013 ESPN The Magazine Body Issue. Subscribe to The Mag today!

Why did you decide to pose for the Body Issue?
CK: I’m not your typical quarterback. I don’t like when people say, “Quarterbacks aren’t supposed to run” or “Quarterbacks aren’t supposed to work out a certain way.” Quarterbacks can still have good bodies. I’m always conscious of the stereotype. I want to change what people think. There’s a lot more to it than what you see on the field.

What did you set out to do with your training this offseason?
CK: To get faster and better at everything, from my drops to accuracy to the playbook. I took one week off after the Super Bowl, then went down to Atlanta. We train most of the day, from 8 a.m. until 2 p.m. Coach [Jim] Harbaugh was a little worried I was going to get too jacked — he talked to me about that — but I think the biggest thing for a quarterback is making sure that as you get bigger, you keep your flexibility. You have to train hard and be strong while staying flexible and limber, so I’m trying to find that balance. I’ve been trying to make my legs stronger and more explosive and build more fast-twitch muscles. I’ve been running with bands and chains, I’ve been pushing sleds, I swim tied to a bungee. Will I be faster this year? You’ll just have to wait and see.

What do you think is your best physical skill?
CK: It would have to be my arm. A strong arm along with knowing where I want to throw the football can be a deadly combo. Teammates tell me to bring it down a notch in practice or that their hands are hurting. Randy Moss told me I was the first person to ever dislocate one of his fingers. That happened during my first “Monday Night Football” game. That was crazy to hear because he’s played with Tom Brady, Brett Favre, Daunte Culpepper — quarterbacks with strong arms. He wasn’t upset, more impressed. I think being a baseball pitcher helped my arm health. Throwing year-round kept my arm strong; it kept it conditioned. I topped out at 94 mph [pitching] in high school, and at the combine I clocked 59 with a football.

If you could change something about your body, what would it be?
CK: I wish I could get my legs bigger, but I can’t put weight on them. My legs will get stronger but never grow. One of my good friends, Kyle Williams, has huge calves, so I mess with him and he messes with me because my legs are skinny. We have opposite problems.

What is your favorite thing to do to train?
CK: I look forward to sprint work for the simple fact that you get to compete and see who is faster. Every rep, you are out there trying to win, trying to beat your teammates. It’s bragging rights. Even between reps there’s a little back and forth, and that only intensifies the workout and makes sure everyone is going hard.

When I lift, I try to do as heavy as possible until I can’t do it anymore. That helps me endure a season, and that’s what separates me. If we’re doing sets of five, it’s not, “All right, that was good, I’m comfortable with that.” No, I’m going to do it until my arms are about to give out or my legs are about to go. I think that earns the respect of teammates. They see I’m not just going in there, keeping my shoulder healthy and leaving. I think they appreciate that I’m trying to get stronger the same way they are.

What’s the biggest challenge you face with your body?
CK: Making sure I’m feeding my body the right things. I was a candy junkie and ate a lot of fast food in college, and that’s something I’m trying to cut out. From time to time I’ll relapse, but I stay away from junk as much as possible. And I can eat quite a bit. I don’t think I’d have any problem eating a whole pizza by myself.

Why are your tattoos so important to you?
CK: It’s what I believe in. They’re part of me. They relate to my faith or things that shaped who I am. My favorite right now is “My gift is my curse,” written on the inside of my arm. That’s applicable right now. There are great things I can do in this position, great opportunities, but there are also things I have to sacrifice. For instance, time with my family. And privacy, being able to go to the grocery store or mall and just hang out — that’s not something I can do. It’s unbelievable how different it is right now compared to last year. A lot of camera phones, a lot of pictures, a lot of signatures.

I didn’t just walk into a tattoo shop and say, Hey, I want that thing on the wall. All my tattoos were planned more than a year before I got them. I think if people knew what tattoos mean to people, they wouldn’t feel the same way about them. Kissing my biceps started from the whole tattoo controversy. I’d kiss “Faith” on my right biceps. That was my way of showing that I love my tattoos, and regardless of what anyone else thinks, they mean something to me. They’re more than just ink on my body. CONTINUE READING

CHECK OUT THE VIDEO INTERVIEW