When it comes to icons of the sneaker world, Jordan Brand isn’t exactly hurting. The Air Jordan 1 is, after all, the shoe that put us on the path to the booming sneaker world we know today. And the styles that followed have become mainstays of the culture as well. The question, though, isn’t what the brand got right in the past—it’s how the company is moving into the future while still respecting those roots.
At least, that’s what I wanted to know when I spoke with Jordan’s VP of Design David Creech this summer in Paris, where the brand was showcasing its fall 2018 collection during fashion week. With so much in the archives, and with fans so dedicated to the OG designs, how does a sneaker company keep things feeling fresh? How do the designers keep the old icons alive while creating new ones for a younger generation?
There are no easy answers to these questions. Luckily, Creech was willing to give it a shot. From embracing Jordan’s female fan base to creating new riffs on the classics, here’s how he’s helping shape the brand’s future.
He recognizes it’s a balancing act.
I think it’s a fine line, but it’s a great opportunity for us. How do we keep stretching for the future? Because in design, we have to be about the future. Make no mistake about it: Because we’re fortunate enough to be the Jordan brand, we have the assets and the icons to really tap into, when we need to. So is there a scripted formula? Probably not. But I think it’s something that we constantly, the designers and the brand, have to keep pushing and moving forward in order to really create for the next generation.
READ MORE: https://www.esquire.com/style/mens-fashion/a22651595/jordan-brand-david-creech-interview/
Jordan Brand is giving the term “dunking” new meaning when talking about kicks. In honor of the Air Jordan 5s turning 23 this year, Jordan Brand has decided to preview the “Oreo” version of the sneaker.
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The revamp of the 1990 sneaker has a black & white colorway and grey tongue with matching laces. Of course, the sneaker features J.O.’s signature 23 embroidered on the lateral side above the bottom sole.
Get your milk bottles and Twitter RSVPs ready. It rumors are true, expect these to drop later this year in November 2013.
Differently the same. Whether we’re hashtagging our team on Twitter, lining up for new releases or running our mouths about the latest f*ckery in our “tight knit” community, Apple freaks (or fanboys if you prefer) and sneakerheads have a lot in common. Hate it or love it, we have some strikingly similar habits and practices. Check out the 15 Ways Sneakerheads Are Like Apple Freaks.
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Today, the NCAA men’s basketball season officially got underway around the country. Like the pros, the preseason gives players a chance to dip into their own stash of sneakers and make a statement. The saying, ‘You never get a second chance to make a first impression’ could not be more poignant than for college players because for many, it’s their first time under the watchful eyes of fans and sneakerheads. With that said, the preseason had a ton of players looking fresh on the court with their sneaker choices. We narrowed it down to the 15 Best Sneakers Worn in the NCAA Preseason so you don’t have to see the weak sh*t. CONTINUE READING..
A first impression is everything. When NBA players lace up their kicks for the first time millions of people are watching their every move. The NBA season kicks off today and with numerous lottery picks signing deals with Jordan Brand, Nike, adidas, and Under Armour, the class of 2012 appears to be one of the more marketable groups in recent years. It’s rare to see a player with their own shoe or or a neck-breaking shoe out of the gate when companies have agendas and are trying to build. We decided to showcase The 25 Best NBA Sneaker Debuts in league history—let us know which player came correct from the jump. CONTINUE TO READ STORY…